BEYOND
THE SAND

Introducing the Corona Beach 100 — and why the world's best beaches aren't always the ones you expect

A CENTURY AT THE SHORELINE

Since 1925, the beach has been more than just a place for us. It’s been a way of life. A place where the sun slows down, the sea speaks up, and your best side comes naturally. For 100 years, Corona has lived at the centre of beach culture— cold Corona in hand, lime at the ready, toes in the sand.

Now, to celebrate a century of living beachside, we’re inviting the world to join us. Not just to party, but to pause. To reconnect with the places that bring out the very best in us. And to discover a new way of looking at something we often take for granted: the beach.

WHAT MAKES A BEACH ICONIC

When you hear “iconic beach,” you probably think of the classics — white sand, turquoise water, a lone palm leaning just so. Beautiful, sure. But a beach becomes truly iconic not because of how it looks, but how it lives.

It’s the places where life moves to the rhythm of the tide. Where fishermen still bring in the morning catch, and surf instructors pass on stories as much as skills. Where local dishes are cooked over open flames and music isn’t just heard — it’s felt. These are beaches where culture comes alive, shaped by the sea and shared by those who’ve lived there for generations.

This year, we’re launching the Corona Beach 100 — a handpicked list of the world’s most iconic beaches. Not the most photographed, not the most exclusive — but the ones that have shape beach culture for the past century .Where rituals follow the waves, and the shoreline isn’t just a backdrop, but a way of being. These aren’t just beaches — they’re cultural touchstones. Every grain of sand tells a story, and every visit connects you to something deeper.

From Cathedral Cove to Copacabana 

The Corona Beach 100 spans six continents, dozens of languages, and every shade of sea and sky. It includes the big names — like Copacabana, where the rhythm of Rio meets the Atlantic in full technicolor. But it also includes the quiet ones.

McBean Lagoon in Colombia, where mangroves hum and iguanas sunbathe in peace. Unstad Beach in Norway, where surfers ride Arctic swells beneath the Northern Lights. La Mina in Peru, hidden inside a desert cliff, where silence and salt air speak louder than any playlist.

Each beach on the list tells a story. Some are natural marvels. Others reflect generations of cultural richness and connection. And each one invites you to show up differently: slower, softer, more aware of what surrounds you.

THE BEACH AS A WAY OF LIFE

For Corona, the beach has never just been sand and water. It’s where the world fades out and something honest floats to the surface. Where strangers share stories over cold beers. Where grilled fish tastes better because you ate it barefoot. Where the ocean becomes both backdrop and teacher.

This project is about celebrating those moments — not just the beaches themselves, but the energy they create. The way they realign us with nature. With simplicity. With each other.

A Deeper Connection

The Corona Beach 100 isn’t about perfection. It’s about presence. Some beaches are dramatic — black sand, cliffs, roaring surf. Others are tender — like Little Corn Island in Nicaragua, where the reef sparkles and the only traffic is hermit crabs.

Some are sacred, like Radhanagar in India, where the sea meets centuries of stories. Others are wild, like Riyue Bay in China, where surfers and fishermen share the same swell.

But what they all have in common is a deep sense of place. These beaches are part of living communities, places people call home. Some are remote. Some are filled with rhythm and celebration. Others are built around quiet rituals and everyday magic. Whether it’s a surf break watched over by elders, or a cove where kids still chase the last light barefoot, the Beach 100 is a reminder: travel with curiosity, stay present, and leave the place just a little better than you found it.

A HUNDRED BEACHES, A THOUSAND STORIES

To some, a beach is just a destination. To us, it’s where stories start. The first wave. The quiet proposal. The afternoon where you lost your phone, and found your breath. The Corona Beach 100 is about surf breaks and sunsets, yes. But it’s also about rediscovery — of rhythms, rituals, and ways of life shaped by the tide.

It’s where music drifts from beach bars. Where old fishermen still mend their nets by hand. Where traditions live on barefoot in the sand. It’s what it feels like to float with no plans. To let the day stretch. To let the sea and its culture remind you that you’re part of something bigger.

So we’re not asking you to visit all 100 (though we won’t stop you). We’re asking you to pick one. Just one. Go there. Leave your shoes behind. Show up with curiosity. Talk to the locals. Clean up after yourself. And let that place change you — even just a little.