Protecting paradise into the future
Born at the beach commited to protecting paradise
As a brand born at the beach, we're committed to protecting paradise - from the beaches we love and the nature that surrounds them, to the coastal communities that call beaches home, and the ocean that extends beyond their shores. Through our long-term partnership with Oceanic Global, we've been laying a foundation of impact to not only address core challenges across our world's beaches, but also build towards a future where our blue planet thrives.
Our approach
Our approach to impact is designed to lessen immediate threats like plastic pollution, support coastal communities, and establish sustainability frameworks that build towards long-term change. Together with Oceanic Global, we bring this to life across three core pillars: scaling sustainable operations through Oceanic Global’s Blue Standard, funding community grants, and empowering consumer action towards positive change.
Impact Highlights To Date
20+ Blue Verified
Festivals & Consumer Initiatives Verified for Sustainable Practices
40,000+ kg
Total materials recycled (kg)
5
Global grants to coastal communities
1.4M+
Single use plastics avoided from waste stream
76,000+
Consumers engaged in verified sustainability initiatives
600,000+ KG
River plastic intercepted
16,000+ kg
Total organics composted
15
Countries engaged
Oceanic Global x Corona's River Cleanup Grant
This link redirects to another website in a new tab.The First- Ever Blue Verified Global Festival Series: Corona Sunsets World Tour
This link redirects to another website in a new tab.Corona Island - The World's First Blue Verified, Plastic-Free Eco-Resort
This link redirects to another website in a new tab.In celebration of the Beach 100, we’re scaling change through collaboration
For the past century, Corona has been synonymous with beach culture. In celebration of our 100 year anniversary and Beach 100 Initiative, we're teaming up with the businesses and communities that shape beach culture globally to build on our momentum with Oceanic Global and create a global wave of action that both protects beaches and preserves beach culture for years to come.
We’re partnering with local changemakers to bolster impact across:
What we're doing
Scaling sustainability through the Blue Standard*
* Developed by Oceanic Global, a longstanding partner to Corona, the Blue StandardThis link redirects to another website in a new tab. (Blue) offers a three-star verification system and educational resources to help businesses implement holistic sustainability practices and credibly communicate their impact.
Together with Oceanic Global, we're engaging beachfront business leaders around the world with tools and infrastructural support to reduce common threats to beaches through sustainable operations. Corona is sponsoring businesses surrounding the Corona Beach 100 to enhance and verify their sustainable practices through Oceanic Global's Blue Standard. Businesses like beach bars will receive toolkits, training, and hands-on support to eliminate plastics, implement comprehensive waste management, and engage consumers in responsible practices. Applicable businesses will be awarded with a Blue Standard Seal —a globally recognized sustainability verification - for their achievements.
Blue Standard Case Studies
Past project highlights
Worldwide
Corona sunsets world tour
Blue verified
Corona Sunsets World Tour - Blue Verified
The first fully Blue Verified global festival series, the 2024 tour advanced eco-conscious event production across four countries, avoiding single-use plastics and embedding immersive sustainability experiences.
Highlights included repurposed natural materials, composting stations, reusable drinkware, and interactive activations like the “Food Forest” and “We Are Ocean” installations.
Cartagena, Colombia
Corona Island
Blue 3-Star Plastic-Free Seal
The world's first Blue Verified plastic-free island, Corona Island reaffirmed its Blue 3-Star Seal in 2024, continuing to lead in regenerative tourism through waste-free dining, renewable energy, and coral and mangrove restoration.
Guests are immersed in sustainability via “Blue School” programs, with every detail—from building materials to food systems—designed for ecological harmony.
Paris 2024 – Golden Beach & Hotel Villa M
Corona Olympic activations
Blue 2-Star & 3-Star Seals
Corona showcased sustainability on the global stage during the Paris Olympics by earning Blue Verification for both its Golden Beach pop-up and Villa M hospitality site.
Copacabana, Brazil
Corona At Todo Mundo No Rio
Blue 3-Star Seal
At Todo Mundo no Rio, Corona's VIP lounge offered an immersive, ocean-conscious experience built entirely with natural, reclaimed, and repurposed materials. Earning a 3-Star Blue Seal from Oceanic Global, the activation featured plastic-free operations, local sourcing, and full waste management—honoring Corona's 100-year legacy and deep connection to the sea
What we're doing
Supporting the coastal communities
Protecting paradise means protecting the nature and communities that call it home. In celebration of the Beach 100 Initiative, we're funding local and community-led initiatives that protect marine ecosystems surrounding the Beach 100 and support the coastal communities in building lasting resilience.
The 100 Beaches Grant Initiative
supports community-led
projects focused on:
Protecting
Protecting beaches from plastic pollution and degradation
Restoring
Restoring ecosystems such as coral reefs, dunes, mangroves, and seagrasses
Building
Building climate resilience for coastal communities facing rising sea levels and extreme weather
Community Grant Case Studies
After learning that 80% of plastic in the ocean comes from rivers, we took a proactive approach to help stop the problem at the source. In 2022, we launched our River Grant Program alongside Oceanic Global to fund locally led grants that intercept plastic before it has the chance to enter the ocean and pollute beaches. Through these river projects, we've removed over 600,000 kilograms of plastic waste, created green jobs, supported education programs, and developed local upcycling solutions that turn waste into value.
604,494 kg
Total plastic
collected
19
Total rivers
impacted
This link redirects to another website in a new tab. Engaging Consumer Action
Helping beaches thrive
At Corona, we believe when we're at the beach, we're at our best - and that beach deserves to be their best selves too. We've teamed up with our partners at Oceanic Global to launch the Beach 100 Beach-Goer Best Practices so beach-goers everywhere can play their part in helping beaches thrive. These ten simple actions—from saying no to single-use plastics to respecting local wildlife—empower responsible behavior to help keep beaches healthy and beautiful. We're bringing these practices onsite to bars surrounding the Beach 100 and offering in-person education and experiences that engage consumers in local conservation.
Beach-Goer Best Practices
1. Leave Only Footprints
Take everything you bring to the beach back home with you, leaving nothing behind but footprints in the sand. Lend a hand to the shoreline and pick up litter as you go, leaving the beach cleaner than you found it. Every action counts when we act together.
2. Say No to Single-Use
Avoid single-use plastic wherever possible. If they are available to you, pack your beach bag with reusables: water bottle, cutlery, tote, and containers.
3. Choose Reef-Safe Sunscreen
Let your sun protection be kind to the sea. Whenever you can, choose mineral-based sunscreen without harsh chemicals like oxybenzone, octinoxate, or nano-particles, which damage coral reefs and ocean life. Look for brands labeled "reef-safe" and opt for lotions over sprays. Healthy skin, healthy seas.
4. Respect Local Wildlife
The shore is more than scenery—it's a habitat. Watch seabirds from afar. Don't touch the starfish. Give sea turtles their space. Don't feed the wildlife. Take in the magic, and leave the wild undisturbed. Respect the rhythms of nature.
5. Stay Off the Dunes
Dunes and coastal vegetation are essential for preventing erosion and supporting biodiversity. Stick to marked trails and boardwalks to protect these fragile systems. Even a few footsteps in the wrong spot can cause long-term damage.
6. Leave Natural Objects Where They Belong
Shells, coral fragments, and driftwood all play important roles in coastal ecosystems. Taking them as souvenirs might seem harmless, but over time it disrupts habitats and depletes natural resources. Take photos, not pieces of the beach.
7. Flatten Sandcastles and Fill Holes
Before you leave, smooth out any structures or pits you've made in the sand. These can pose hazards to nesting turtles, birds, and other beachgoers. A quick cleanup helps keep the shoreline safe for everyone.
8. Respect Local Communities and Guidelines
Pay attention to posted rules—whether it's about fires, glass bottles, or restricted zones. Be mindful of noise levels, dress codes, and local customs. Respect the local environment and the community. Smile and embrace local culture with curiosity and care.
9. Support Local & Sustainable Spots
Where you spend your money matters. Choose eateries, accommodations, and surf schools that prioritize sustainability and give back to the community. Look for businesses that avoid plastic, use local ingredients, or support conservation programs.
10. Conserve Water and Energy
Tourism can put serious strain on coastal resources. Take shorter showers, reuse towels, turn off lights and air conditioning when you leave your room, and avoid excessive water use. Especially in small island communities, every drop counts.
Consumer Education Case Studies
Past project highlights
Together with Oceanic Global we've created educational experiences at brand events and activations that engage Corona consumers in sustainability and ocean conservation. From including educational signage on-site at Blue Verified venues and co-creating Club Ocean educational exhibits at the Sunsets Festivals to creating Blue School curriculums and hosting mangrove planting and coral cleaning at Corona Island, we've designed educational programs that transform consumers into agents of change to protect our Blue Planet.